In this present day and age, we have witnessed the great movement of how professional workplaces have marketed their brands, products, and their company. As we currently live in a society that has become almost dependent on the use of technology in everyday life, social networking sites have long helped professional workplaces to advance onto higher levels of marketing and advertising.
As social networking sites such as Facebook, Twitter, and YouTube have become very popular among individuals, professional companies have joined these networks as a way of better attracting customers and consumers towards their products or brands. As the admin of Rogers Resume Blog puts it, “particularly to obtain younger customers for your online business ... just picture a virtual market place where a lot of people are walking around and you’re there with your products” (“Social Networking Sites” par. 2).
The following link is an article written by John Jantsch, member of a company called Duct Tape Marketing, who talks about how businesses and companies can incorporate the use of Twitter in order to promote their own business.
Social networking sites such as Facebook, for example, had no actual intention of creating the site for such business purposes, but rather as a private site where people are able to keep in touch with family and friends. Eventually, Facebook became very well recognized, as “it received around 500 million registered users, 50% of whom log in regularly ... Indisputably, it attracted the business companies to advertise themselves and in order to meet new customers” (“Social Networking Sites” par. 3). In relation to this, the following article talks about Facebook and how major companies have used Facebook to promote and advertise their businesses.
Using social networking sites to promote and/or advertise business and companies is probably one of, if not the only, efficient way to get people to become interested in their product(s)/brand(s), or service(s). Especially because most people are frequent uses of social networking sites such as Facebook or Twitter, these are excellent places to market things. This link provides an article which mentions how businesses can use social networking sites to promote their business, and includes certain social networking sites specific to certain action plans to promote or advertise.
ReplyDeletehttp://www.bnet.com/article/social-networking-for-business/219914