Future of Social Networking: Professional Work Place

In the year 2020, the future of social networking will take the professional work place to a whole new stratum, where companies are able to interact with consumers on a very personal level. As we know by now, CEO of major companies such as Steve Jobs and Bill Gates openly blog about their expertise, fields of interests, but most importantly about their products. However important those aspects of blogging are to the company, these CEO’s are also taking the time out of their day to sign up for twitter accounts as well.

Twitter as previously discussed, is a social networking website that is devoted to microblogging in 140 characters. The website is vital in connecting the company to the wider audience and gaining input from consumers directly, in an efficient way. Even if the updates made on the site are of no importance, it is another way for those who are interested in the products or what to place an inquiry about a certain product quickly. Since the streams are in real time, the question will be asked directly to the company instantaneously. Since there is a limit on the characters that are provided when asking and answering to question, both would be short and simple – put to the point. Discrepancies in between and miscommunication problems would lessen because of this as well.

Twitter itself has even set aside a special guide called "Twitter 101 for Business," indicating the specific ways Twitter can enforce positive outcomes for businesses connecting the company to the consumer: Twitter 101 for Business - A Special Guide

The following link provided from Duct Tape Marketing emphasizes 17 different reasons why Twitter can be used for businesses. In relation to this blog, Duct Tape Marketing illustrates that Twitter is good for connecting with the consumer directly and marketing their products in a cheap and efficient way.

Duct Tape Marketing - 17 Ways to Use Twitter for Business

Knowing that CEO’s are taking the time out of their day to keep in contact with their consumers, it automatically goes to show that the future of social networking at a professional standpoint is changing as the days go by. Never before had the CEO of major companies like Apple had the time to connect with its buyers. When before it was “much easier said than done” getting in direct contact with someone with that much stature, now it has simply become easy to do.

Given this, with the future of social networking sites such as Twitter giving leeway to important interactions with the ordinary person to the people up on top, the levels of stratification we see prevalent today might not be as prevalent in the future. The work place will not necessarily have to rely on the social hierarchies that we see today, but more equilibrium between co-workers may become evident in the future because of the implementation of social networks.

Links: 

Steve Job's Twitter

Steve Job's Blog

Written by Shelley Luc